CREAM

Parida Roongruang (Cream) Director and Creative Art Director with a foundation in fashion, evolving from a Graphic Designer to a Creative Art Director at a music label. In 2021, began directing music videos, building a body of work with both Thai and international artists. Since then, expanded into directing fashion films, online media, and commercial projects for a wide range of clients—from high-end fashion houses and local brands to leading retail groups. Alongside directing, continues to work as a Creative Art Director, developing commercial key visuals and overseeing album concepts for artists. With over 7 years of experience, brings a strong ability to blend artistic direction with a distinct fashion sensibility, translating music and narratives into compelling, concept-driven visuals.