FARCENT X SARIO
Commercial
Content
Start Your Scent Ride!
A project that transforms “scent” into a joyful journey through the world of Sanrio. A playful train carries Farcent Scented Gel from an ordinary room, through a magical portal, and into an imaginative playground—where each fragrance unlocks a unique atmosphere, attraction, and story.
PH VERSION
TH VERSION
DOTLOVESTER developed the visual world through a collaborative style exploration, inviting every team to contribute to the creative direction. As the Sanrio universe embraces both 2D illustration and 3D clay styles, we explored both approaches to discover the direction that best captured the spirit of the campaign.
From environments, colors, and motion to the distinctive personality of each fragrance, every detail was designed to preserve the charm of the Sanrio characters. We also adapted the stories for the Thai and Philippine markets, allowing each version to connect naturally with its local audience.
Behind the colorful visuals was a highly collaborative process filled with idea-sharing, experimentation, and creative development. From the first concept to the final execution, the project was an enjoyable journey for both Sanrio and DOTLOVESTER bringing a playful world of fragrance and imagination to life.
CREDIT
CLIENT : FARCENT GLOBAL X SARIO
AGENCY : PRIMAL
PRODUCTION : DOT LOVESTER CO., LTD.